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Why Storytelling Is Important
Not all human cultures are literate, but every culture tells stories. Whether in caves or cities, storytelling remains the most natural and essential form of communication. We often forget that stories can…
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Why You Shouldn’t Listen To Your Customers
Many companies listen to 100% of customer interactions and constantly adapt their messages and operations to meet growing customer needs and changing behaviors. However, the reality is that many brands don’t listen…
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Acting Dumb And Beginners Mind
The idea of a beginner mentality is central to Zen Buddhism: practitioners use the Japanese term soshin, which in English translates to “beginner mind.” This refers to openness, enthusiasm, and lack of…
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Will You Create The Future Of Humanity?
Recently, I’ve been watching television and film versions of two classic science fiction novels, Foundation and Dune. They are both set approximately 10,000 years into the future. While the 10,000-year moniker doesn’t…
