I love reading. As a fellow innovator, I’ll bet you do too. I’ve found that the right book can fundamentally change your understanding of things. Shape your mind in new ways. Every week, I feature a book I found interesting in my weekly newsletter. The topics ranged from innovation to creativity, to design thinking, to customer experience, to business modeling, to brainstorming, as well as recommendations on envisioning the future: predicting, embracing, and surviving change.
At some point, every early-stage startup needs to stop being a secret and start telling people. As your company begins to take shape, building fast attention and strong demand become essential – and just buying ads won’t be enough.