Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Bahcall, a physicist, and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice.
Mountains of print have been written about culture. Loonshots identifies the small shifts in the structure that controls this transition, the same way that temperature controls the change from water to ice.