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  • Innovating in a Saturated Market: How to Differentiate Your Tech Product

    In the dynamic landscape of technological advancements, one fact remains constant: innovation is paramount. It fuels competition, propels market growth, and instigates a better tomorrow. However, with an inundation of similar products…

    June 12, 2023
    business models, product development, product innovation, product management
  • Boundless Imitation

    I want to go into Mimetic Theory in a little more detail – I’ve just been reading René Girard’s Mimetic Theory (Studies in Violence, Mimesis & Culture), and the author makes some…

    September 5, 2021
    AAA, business models, creativity, CX, design thinking, startups, strategy
  • Subscribe To Everything

    You’ve heard of Dollar Shave Club? The scrappy startup which started marketing by putting ironic videos on social media which spoke directly to the burgeoning millennial male who just had to shave…

    November 16, 2020
    AAA, business models, digital transformation, disruption, disruptive innovation, innovation, management

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