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Innovating in a Saturated Market: How to Differentiate Your Tech Product
In the dynamic landscape of technological advancements, one fact remains constant: innovation is paramount. It fuels competition, propels market growth, and instigates a better tomorrow. However, with an inundation of similar products…
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Boundless Imitation
I want to go into Mimetic Theory in a little more detail – I’ve just been reading René Girard’s Mimetic Theory (Studies in Violence, Mimesis & Culture), and the author makes some…
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Subscribe To Everything
You’ve heard of Dollar Shave Club? The scrappy startup which started marketing by putting ironic videos on social media which spoke directly to the burgeoning millennial male who just had to shave…
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