![]()
Understanding Your Customer: The Foundation of Successful Product Development
In the quest for innovation, it’s easy to get lost in the intricacies of product development – the features, the technology, the design, and so on. But, behind every successful product, there’s…
![]()
The Power of Prototyping: Minimizing Risk in Product Development
Ever stepped into a maze without a map? That’s what diving head-first into product development can feel like without a key ingredient: Prototyping. One of the most crucial stages in the product…
![]()
The Art of Lean Product Development: How to Innovate Faster
In the world of product development, the only constant is change. The market is always evolving, customer expectations are constantly shifting, and your competitors are always on the move. As a corporate…
![]()
The Power of Design Thinking and How to Use It To Develop Innovative Products
Design thinking is a design approach that encourages people from different departments and with different responsibilities to work together collaboratively to address a business challenge. This approach is becoming more and more…
![]()
Why You Shouldn’t Listen To Your Customers
Many companies listen to 100% of customer interactions and constantly adapt their messages and operations to meet growing customer needs and changing behaviors. However, the reality is that many brands don’t listen…
![]()
The Dangerous And Radical And Disruptive Are Squashed
You are an innovator – and you are proud to be an innovator. You pride yourself on listening to your customer’s desires and building products which do just that. The only problem…
![]()
Boundless Imitation
I want to go into Mimetic Theory in a little more detail – I’ve just been reading René Girard’s Mimetic Theory (Studies in Violence, Mimesis & Culture), and the author makes some…
![]()
Act First, Become Later
One of the most interesting things about humans is how hypocritical we are. We study after study and get results after the result, but we still do not implement the study’s findings.…
![]()
Is Keeping It Simple, Stupid?
Most of you know Occam’s Razor: The principle of parsimony or law of parsimony or the problem-solving principle that “entities should not be multiplied beyond necessity”,or “the simplest explanation is usually the…
![]()
What Are You Willing To Break?
Facebook, arguably one the most innovative companies in the world, is right up there against Apple (although I’d argue that they are more innovative than Apple, even though some of their UX…
