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How free-to-play video games make $2 billion
We all know that superbowl ads aren’t cheap. So picture this, I’m watching the super bowl, and an ad comes on for a mobile game app bearing the headline “Free to play”.…
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Happy Crowds Are Happy Customers
How To Get Happy Crowds You don’t need much more evidence than the last year’s numbers from Kickstarter to understand that crowdification is in full swing: 3.3 million people from all over the…
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Failure Is More Interesting Than Success
Failure is Often More Fun, Too. I watched American Idol a long time ago, but I wasn’t looking for, or even rooting for, the winners. In fact, once the show had gotten…
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