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a tale of two lists
To prepare for some of our design thinking ideation sessions, we spend time interviewing and observing our typical customer. Now, this is difficult for me sometimes because I am such a compulsive…
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GOAL! Definitive Guide to Developing Outcomes for Your Innovation Program
The room was hushed. The presenter had completed a comprehensive presentation of using their tool to develop a robust innovation program, with all the fixings: the goals were set out, the right…
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Does Necessity Really Drive Innovation?
Innovation From Necessity I’ve heard it said a few times that its necessity that drives innovation – that if you aren’t trying to solve a hairy problem or your back is against…
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